Who Buys Everol
Everol owners fall into a few general groups:
1
They are exceptionally wealthy individuals that want the best money can buy.
2
They are recreational fisherman who will spend a little more on a gold reel so they can realistically get a 10 or 20 year useful life out of a product, whose competitors might go 4 – 8 years.
3
They are highly competitive tournament fisherman who use Everol’s patented Drag Scale and Captain’s Idiot Stop to gain significant advantage in high dollar contests. In a world where one billfish might be worth $100,000 in Calcutta side bet or a first place $1,000,000 tournament purse, these savvy competitors will invest a few extra dollars on a reel that might give them a real Return On Investment.
4
They fisherman of Italian decent, who take great pride in their heritage and want a superior reel that is handmade one at a time and not Made in China.
5
They are Unique Men, who want a Unique Reel. They do not want to be One of Many who own Shimano or Penn. They want to be the One and Only on the dock who own an Everol.
Best of Breed Reels:
1
Penn and Shimano are not Everol’s primary competitors. Accurate and Aluctecnos are better comparisons.
2
Everols are expensive. We do not apologize for this. Better materials, better quality, better finish. The best usually costs more.
3
Everols are handmade in Italy. They do not fall off a conveyor belt in Southeast Asia.
4
Everol is a family business. Gianni Sganzerla is one of the original founders of Everol. At 70 years old Gianni still works along side his son in the factory every day.
5
Everol’s are not discounted. A customer needs to feel confident that an Everol costs the same no matter where he buys it.
6
Almost everything related to boats or fishing is ‘disposable.’ Reels should not be disposable. With care an Everol can last 20, 30, or 40 years. It might just be “Your Grandson’s Next Reel.”
