No one buys a reel to eat. It’s a want, not a need. And you use it for a recreational sport . . .a very expensive sport. However, those who want a reel in this class typically want the best…super high quality. These are the people who buy Everols. They are willing to spend $400-2500 for a reel and in turn demand craftsmanship and rugged materials that will last not for years, but for decades or even lifetimes. These people choose Everol.
Everol makes handcrafted saltwater fishing reels. We don’t make bikes or blenders. Most fishing equipment made today is produced in China or Taiwan. This is fine; if you want high volume and a cheap price. Everols are handmade, one at a time, in a small factory in Italy. Imagine a grey haired man in a white shop coat. Rough hands.A sharp eye that misses.nothing.Meticulous attention to detail.
You can order Chinese tackle by the container load. Order a 100 Everols and you may have to wait. But when they are ready you will have reel that will last. Take care of it and it will take care for a lifetime. It may in fact be “Your Grandson’s Next Reel.”
Anglers who spend $600-$2000 per reel have many manufacturers to choose from. Penn International, Shimano, Accurate, Alutecnos, Avet, and Fin-Nor produce good fishing reels for big game fish like marlin, tuna, shark and swordfish. Instead of buying something that is cool, flashy or what a stranger recommends, ‘invest’ in a handmade piece of fishing artwork. Everol’s battle tested fishing design has earned the world’s best fisherman countless I.G.F.A world record fish.
Buy the best you can afford, anything short of that is a compromise. You worked hard to earn your money, reward yourself with the absolute best.